Business Strategy Why Glossier is betting on its past to appeal to millennials again Glossier returns to its roots. By Nicole Kirichanskaya July 13, 2026 Text Size –> Rather than chasing the next viral trend, Glossier is looking to its origins. The beauty brand’s latest campaign pairs limited-edition “I heart NY” merchandise with Manhattan bodega activations and partnerships with local businesses, all designed to reinforce the New York identity that once set it apart. The strategy reflects a broader effort to rebuild the brand by rediscovering what made consumers fall in love with it in the first place. After reaching…
Author: Nicole Kirichanskaya
Source: Inside Retail
