Business Strategy Inside the bedding brand treating sleep like a wellness ritual “Bedding is something people invest in, so I wanted it to feel considered rather than trend‑driven.” By Stephanie Caite Chadwick July 20, 2026 Text Size –> As an interior designer, Sleep Ins co-founder Kate Lawrence‑Parker built her practice around the tactile romance of French linen and cotton. She was drawn to their drape, depth and editorial appeal on the bed. But in client homes – and her own – a pattern started to emerge: what read beautifully in a moodboard wasn’t always what people wanted to lie on…
Author: Stephanie Caite Chadwick
Source: Inside Retail
