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Trump’s 12.5 per cent tariff reshapes the US playbook for Australian brands

Business Supply chain Trump’s 12.5 per cent tariff reshapes the US playbook for Australian brands By Stephanie Caite Chadwick July 24, 2026 Text Size –> Australian retailers selling into the US woke up to a harsher, more complex trading environment. President Donald Trump’s administration locked in its anticipated 12.5 per cent tariff on Australian goods that came into effect as of 2:01pm AEST today. On paper, the change looks incremental with a 2.5 percentage point increase on a 10 per cent surcharge that has been in place for more than a year. In practice, it alters landed costs, compresses already…

Author: Stephanie Caite Chadwick

Source: Inside Retail

Trump’s 12.5 per cent tariff reshapes the US playbook for Australian brands