Business Financial What Myer’s weak half reveals about the Australian shopper (Source: Bigstock) By Stephanie Caite Chadwick July 27, 2026 Text Size –> Myer’s full-year trading update tells two conflicting stories. Headline sales look strong, but that’s largely due to the Apparel Brands merger. Strip that out, and the underlying picture is weaker: comparable sales barely grew, margins slipped,d and executive chair Olivia Wirth called the second half “volatile and significantly more challenging” than anything Myer faced in FY25. On its own, that looks like a Myer-specific problem. Set against months of industry data, it looks like the pr predictable…
Author: Stephanie Caite Chadwick
Source: Inside Retail
