The Korea Timesopen noticesearchBusinessCompaniesCoupang courts foreign visitors to Seoul's Seongsu as K-beauty retail race heats upListenListenText SizePrintBy Ko Dong-hwanPublished Jul 28, 2026 4:34 pm KSTInternational visitors to Seoul’s Seongsu neighborhood pose with Coupang’s English-language Beauty Magazine during a promotional campaign targeting overseas K-beauty shoppers. Courtesy of Coupang Coupang is stepping up efforts to attract international shoppers to Seoul’s Seongsu neighborhood, as retailers compete to capitalize on the district’s growing popularity as a K-beauty destination among overseas tourists. According to industry sources, the e-commerce giant distributed an English-language edition of its annual Beauty Magazine in Seoul’s Seongsu neighborhood on July 17,…
Source: Korea Times Business
