my timesThe Korea Timesopen noticesearchBusinessCompaniesScarcity sells: Special edition jerseys redefine sports retailListenListenText SizePrintBy Ko Dong-hwanPublished Jul 29, 2026 7:00 am KSTPro-Specs, Nike, Musinsa release collectiblesG-Dragon, left, and Korean national football team forward Hwang Hee-chan pose in apparel from Nike’s The Tigers of Asia collection, a special edition released for this year’s FIFA World Cup. Courtesy of Nike Limited “special edition” products tied to specific tournaments or seasons are emerging as a key trend in the sportswear retail market, capturing growing consumer attention. Unlike standard uniforms, these exclusive releases leverage scarcity to stimulate demand, often driving stronger purchasing intent among fans…
Source: Korea Times Business
