E-tailing 3 min read Quick commerce race cuts product launch cycles to weeks Companies are shrinking product innovation cycles to three months or less. Quick commerce platforms now drive seventy-five percent of total digital sales. This rapid growth allows for faster testing and market entry strategies. Consumers now trigger purchases based on immediate needs and occasions. Product launches are happening within two weeks depending on market trends. Ratna Bhushan ET Bureau Published On Aug 3, 2026 at 08:17 AM IST Select ETRetail as Preferred Choice on Google Copy Link Share on WhatsApp Share on Linkedin Share on X Share on…
Source: ET Retail India
