Former Woolworths CEO Roger Corbett says liquor retailer Dan Murphy’s, but also BWS, has “completely lost its way”.
Mr Corbett says the company was originally a “category killer” and an “everyday low-price” retailer.
“That’s what drove the expansion … that was where the success was,” Mr Corbett says.
“What are the key things that have gone wrong? They have lost the mojo.
“You can’t be an everyday low-price retailer if you’re not an everyday low-cost retailer – that’s fundamental.”
Business and Finance | Herald Sun