The Australian ecommerce landscape is set to undergo significant changes in 2024, according to the global eCommerce and marketplace accelerator, Pattern. The company has outlined its top five predictions that it believes will shape the landscape, with advancements in artificial intelligence (AI), brand research, personalisation, and marketplaces at the heart of the evolution.Merline McGregor, General Manager at Pattern Australia, explained, “The Australian retail landscape will take an evolutionary step-forward over the coming year, driven by changing consumer expectations and the rapid integration of technology in ecommerce. It’s not just about selling products; it’s about creating meaningful connections and delivering value in…