South by Southwest, the annual festival of arts, music and technology for the world’s young professionals, will now have an annual South Asian event held in Tumbalong Park, Darling Harbour.
It’s the first time in the event’s 36-year history that it’s been held away from its home base in Austin, Texas.
The Commonwealth Bank is an official Super Sponsor of SXSW Sydney.
Group Executive for Business Banking Mike Vacy-Lyle says the festival’s embrace of creativity, technology and innovation made it a natural fit for the brand.
“When you intersect all of these things together, it really gives us a wonderful opportunity to understand how we can really respond to changing markets and new customer expectations,” Mr Vacy-Lyle said.
In partnership with Commonwealth Bank
Business and Finance | Herald Sun