Business General Thailand the global leader in cross-border purchases PUBLISHED : 18 Jul 2026 at 05:02 NEWSPAPER SECTION: Business WRITER: Suchit Leesa-nguansuk –> Small Medium Large –> Roughly 63% of Thai e-commerce businesses use some form of AI. Thailand leads the globe in regular international purchasing, with 34% of shoppers buying cross-border on a weekly basis. The domestic market is also reliant on cash-on-delivery payments and dominated by Shopee in the e-marketplace sector, while social commerce is driven by TikTok and Facebook, according to the “eCommerce Trends 2026” report by DHL eCommerce. Thai shoppers display a willingness to embrace artificial…
Source: Bangkok Post Business
