Skip to content

Chinese skin care brands ‘perform exceptionally well’ for Tmall’s Double 11 sales – CosmeticsDesign-Asia.com

Chinese skin care brands ‘perform exceptionally well’ for Tmall’s Double 11 sales – CosmeticsDesign-Asia.com

 

 Commonly known as Double 11, the mega online shopping event saw the continued popularity of the cosmetics category. Specifically, skin care reached a GMV of CNY58.2bn (USD8bn), while the GMV of makeup and fragrances amounted to CNY20.4bn (USD2.8bn).In terms of platform performance, Tmall and JD.com have maintained their strongholds — Tmall accounted for 68% of sales in skin care, and 70% in makeup and fragrances; JD.com constituted 28% of sales in skin care, and 19% in makeup and fragrances.These figures were released by Chinese data company Syntun in a post-event report.Notably, sales of international brands L’Oréal Paris, Estée Lauder, and Lancôme… 

 

Read More 

Leave a Reply