Ecommerce siteshad seen a significant dip in sales volume inDecemberimmediately after the end of thefestive season, triggering growth concerns amongonline marketplacesand brands, according to industry executives. The ongoingRepublic Day sales, however, have brought some respite to online shopping platforms, with a spike in consumption demand as per early trends, people aware of the numbers said.Separately, data shared by market research firm Datum Intelligence showed the ecommerce sector grew less than 20% for the first time in 2023 (calendar year) or about $60 billion (Rs 4.8 lakh crore) against average growth of 25-30% in the last few years. This underscores the softness…
Ecommerce clicks dip in December, triggering growth concerns – The Economic Times
