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Ecommerce roll-up companies pause brand buyouts, seek funds for survival – The Economic Times

Ecommerce roll-up companies pause brand buyouts, seek funds for survival – The Economic Times

 Theecommerce roll-up model, in which a company acquires and scales up multiple brands, is showing clear signs of distress with key players pausing fresh buyouts as they look for capital, multiple people aware of the matter said.Goat Brand Labs, among the better-funded startups in the sector, is racing against time to raise fresh capital amid a widespread slowdown, people aware of the matter said. The Tiger Global-backed startup’s travails come after nearly two years of record funding that helped roll-up ecommerce firms like Goat bulk up their portfolio of brands, spurred also by the entry of industry pioneer US-based Thrasio into… 

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