In a move to raise the level of competition forAmazon,FedExhas announced fdx, the first data-driven commerce platform. FedEx says that the new platform connects the entire customer journey — making it easier for companies to grow demand, increase conversion, optimise fulfilllment, and streamline returns. In a press release, FedEx said that it is the only logistics company to connect the entire customer journey by offering end-to-ende-commercesolutions for businesses of all sizes – all in one platform.By providing data and insights that improve visibility and connected capabilities across the customer journey, fdx will help merchants make more strategic logistics decisions from point…