Implementing a sales channel strategy has become a requirement for every business. The strongest brands use multiple sales channels to meet customers where they already spend their time. By providing convenient ways for customers to shop, you can increase your ecommerce business’s reach and brand recognition. Spreading your business across platforms also boosts resiliency, as you become less dependent on a single channel or market. Here, learn about the different types of sales channels used by online businesses—and how you can leverage them. [embedded content] What is a sales channel? A sales channel is a pathway that businesses use to reach…
10 Most Important Sales Channels for Selling Online (2024) – Shopify
