TikTok Shop in Indonesia will combine with GoTo’s e-commerce unit Tokopedia. Credit: Mourizal Zativa on Unsplash.Global entertainment platform TikTok has entered a strategic partnership with GoTo Group to restart the online shopping business in Indonesia.TikTok, which launched the e-commerce experience TikTok Shop in Indonesia in 2021, closed the service in September 2023 after the Indonesian government banned online shopping on social media platforms.TikTok will combine its Indonesian business with Tokopedia, the e-commerce platform of GoTo, under the existing PT Tokopedia entity.The social media platform will own a greater than 75% stake in the merged entity, which will operate and maintain shopping…
TikTok partners with GoTo to restart Indonesia online shopping – Retail Insight Network
