TikTok’s global e-commerce expansion plans hit roadblock amid uncertainty from Indonesia’s ban on online shopping via social mediaThe global e-commerce expansion plans of short video app operator TikTok have hit a roadblock, according to analysts, amid the uncertainty created in Southeast Asia after Indonesia imposed a ban on online shopping via social media.“TikTok was certainly counting on the Southeast Asian e-commerce market, with major economies like Indonesia, to reach its ambitious global revenue goals,” said William Yuen Yee, research assistant at the Columbia-Harvard China and the World programme and a consultant for independent research firm the Rhodium Group. “Those targets are…
TikTok’s global e-commerce expansion hits roadblock after Indonesia shopping ban – South China Morning Post
