In this episode of The MadTech Podcast, George Ionut Danifeld, CMO at Trapo, joins ExchangeWire’s editorial lead Mariam Ahmad and ExchangeWire’s CEO, Rachel Smith, to discuss brands embracing ‘fake out-of-home’, time spent on shopping apps increasing to 26.6bn hours, and TikTok shopping around for options in the wake of Indonesia’s app ban.Is ‘Fake OOH’ harmless, or is it corner cutting? Is regulation required? What are the pros and cons?As AI continues to push creative boundaries, many brands are using the tech to create ‘fake OOH’, imagery of impressive, yet non-existent OOH campaigns that catch the attention and spread brand awareness.Brands such as…
Trapo’s George Ionut Danifeld on ‘Fake OOH’ Advertising, Increased Usage on Shopping Apps, and TikTok Shop’s ban … – ExchangeWire
