People are purchasing products at a market in Tehran, Iran in preparation for Nowruz, the Iranian New Year, on March 17, 2024. Shoppers purchase items at a market in Tehran, Iran, in preparation for the upcoming Nowruz celebration, the Iranian New Year, on March 17, 2024. Shoppers purchase items at a market in Tehran, Iran, in preparation for the upcoming Nowruz celebration, the Iranian New Year, on March 17, 2024. Shoppers purchase items at a market in Tehran, Iran, in preparation for the upcoming Nowruz celebration, the Iranian New Year, on March 17, 2024. This image, captured on March 17, 2024, displays products being sold at a market in preparation for Nowruz, the Iranian New Year celebration.