That’s the view of Brittain Ladd, a supply chain consultant and former Amazon executive.In a LinkedIn post, he said: “The Holy Grail of retail is social commerce. What Temu refers to as “Team up, price down.” Put simply, it’s the process of friends and family teaming up to purchase the same products (buying in bulk) to receive a discount from the manufacturer.”He added: “I’ve researched the concept of social commerce since 2004 when Facebook was launched.”“Had Facebook offered their users the ability to shop online, buy in bulk, use auctions to bid on pricing, and use its social media to post…
Consumption nation: Here’s what American retailers can learn from booming Chinese shopping app Temu — Retail … – Retail Technology Innovation Hub
