New Chinese shopping app Temu is set to overtake Amazon. Why is it so addictive? – SBS News

Key PointsShopping platform Temu ‘s popularity has skyrocketed since launching in 2022.The app specialises in selling a variety of everyday items for extremely low prices.The total value of products sold went from $4.7 million in September to $400 million in April.If you spend much time online you’ve probably seen one of Temu’s colourful ads – punctuated by its catchy tagline: “shopping like a billionaire”.Temu specialises in selling various everyday items, including clothing, toys and household goods, for extremely low prices.Shanghai-based company PDD Holdings launched the online marketplace late last year (initially in the United States) to cater to overseas customers.Since then,…