my timesThe Korea Timesopen noticesearchBusinessCompaniesAmorepacific, LG H&H streamline portfolios amid rise of indie K-beauty brandsListenListenText SizePrintBy Ko Dong-hwanPublished Jul 21, 2026 2:43 pm KSTBeauty giants shed noncore assets to sharpen their cosmetics focus, regain ground from fast-growing rivalsAmorepacific’s headquarters in Seoul’s Yongsan District / Courtesy of Amorepacific Major beauty firms Amorepacific and LG H&H are downsizing their nonbeauty sectors to sharpen their focus on cosmetics as smaller rivals gain ground in the global beauty market. The two companies have led Korea’s beauty industry since the 1980s. Their business overhaul underscores how K-beauty’s global rise is no longer defined by a…
Source: Korea Times Business
