Business Strategy Inside LSKD’s new retail strategy for global expansion By Stephanie Caite Chadwick July 28, 2026 Text Size –> LSKD is doubling down on physical retail. Opening on Melbourne’s High Street Armadale, the activewear label’s new 179-sqm store rethinks how customers navigate retail environments. Rather than organising products by category, LSKD has replaced its traditional leggings wall with “outfit destinations,” reflecting a key behavioural insight. “A consistent insight we’ve heard is that our community doesn’t shop by individual categories – they shop by outfit and collection,” chi �� chief retail officer Alex Shaughnessy told Inside Retail. “That shifted our…
Author: Stephanie Caite Chadwick
Source: Inside Retail
