Business Strategy The lash chop that propelled Xali into an eight-figure beauty business Inside one founder’s high-stakes beauty experiment. By Tahlia Whitfield August 3, 2026 Text Size –> In 2022, Kasey Giarratana decided there was only one way to prove the lash growth serum she had formulated actually worked – she would cut off her own eyelashes and grow them back. Giarratana and her husband, Michael, founded Xali Organics in Melbourne in 2022, but initially struggled to get cut through in an intensely competitive beauty market. As part of her plan, Giarrantana would spend eight weeks applying ‘Xali Organics’ to…
Author: Tahlia Whitfield
Source: Inside Retail
