Over the past years, we’ve seen the steady rise of the ecommerce industry. Propelled by the global pandemic, global ecommerce sales increased to 140% from 2015 to 2020, with Mainland China and the US being two of the biggest ecommerce markets worldwide. Moreover, global ecommerce retail sales are estimated to reach $7.3 Trillion by 2025. Source: statista.comThe ecommerce industry has impacted our daily lives and has expanded the buyer’s journey. The path to purchase no longer necessarily follows a linear, clear-cut…