A report on smart consumer behaviors by NielsenIQ Vietnam (NIQ) and GfK released recently showed that the digital economy is one of the major driving forces of Vietnam with 60.7 percent of consumer shopping online weekly.The contribution by digital economy to the national GDP is expected to reach 10.4 percent in normal conditions, but the figures could be up to 19.9 percent in good conditions and 26.2 percent in case of breakthroughs.The report showed that 64 percent of Vietnamese think there is a recession, 55 percent feel worried, and practicing thrift is the choice of many families.In such conditions, shopping online…
